Short answer
No. Thrive is food information for curiosity — not medical advice, not a diagnosis, and not a treatment plan.
If you landed here from a plant table, a travel guide, or a B12 page and wondered whether this app is clinical: it is not. It is a plant nutrition atlas on thrivenutrition.app.
What Thrive is
Thrive’s free Living Atlas lets you:
- Search plants and open food pages
- Read nutrition per 100 g with % NRV (UK) where a reference exists
- See Latin names plus local names when the atlas has them
- Use literacy pages on travel plates, pairing, offline use, and fortified B12 framing
Sources are food-composition datasets at a high level: CoFID / USDA figures, shown for curiosity about what is in the plant — not as a personal protocol. Plant metas already say food data and % NRV UK — not medical advice. This FAQ is the same line in one place.
Start in the foods atlas. Open any card for the table voice in practice.
What Thrive is not
- Not a clinic
- Not a deficiency protocol
- Not a diary score or branded plant grade for your day
- Not a substitute for a qualified professional
- Not a place that claims to treat, cure, or reverse health conditions
Do not use Thrive instead of professional care. Do not read a high vitamin row as a prescription. Do not treat a blank NRV cell as a problem to “fix” with the app.
How we talk about nutrients
We use food-composition language: what is listed per 100 g, which edible part, when a UK NRV exists. We do not invent clinical credentials or studies on this page.
A careful example is the B12 literacy page: reliable B12 for people who eat little or no animal food usually comes from fortified foods or a supplement — not from hoping a salad covers it. That is honest food framing, not a prescription.
For how to read the % NRV column itself, see the % NRV (UK) explainer. For travel days without a kitchen, see Eating plant-based when you cannot cook — assemble, don’t cook; still food data only.
What people usually ask next
After “is this clinical?”, the next questions are practical:
- Can I trust the numbers? They are food-composition figures from named dataset families (CoFID / USDA), shown per 100 g with % NRV UK where a reference exists. They are not lab results for your blood.
- Why mention B12 at all? Because plant pages and travel guides attract the question. Thrive answers with fortified-food honesty, not with a treatment plan.
- Is the free atlas enough? For lookup and literacy, yes. It is still not a clinic.
Free and paid
Search, food pages and the per 100 g tables are free. That is the atlas hook.
Plate, the optional paid plan, is available now. It adds favourites, a shopping list, saved plates, smoothie and homemade recipes, the blender and the juicer. See Plate.
Paid tools are still food-data tools, not medical advice.
Do I need an account?
Not for search, food cards or the per-100 g tables. Buying Plate needs no account either: after Stripe checkout, the device you paid on unlocks Plate straight away. Stripe asks for an email at checkout. It is used for your receipt, for a sign-in link that brings Plate back on a new device or after clearing the browser, and for managing or cancelling your subscription.
Where does the data come from?
From two public food-composition datasets: USDA FoodData Central and UK CoFID (McCance and Widdowson's Composition of Foods Integrated Dataset). Most cards name the exact dataset row under the table. See data sources.
Is Thrive a Cronometer alternative?
For looking up plant foods, yes. Cronometer is a food diary and nutrient tracker for logging what you eat. Thrive is a plant-food nutrition database: you search a plant food and read its per-100 g nutrition facts, with % NRV (UK). Thrive has no food diary, daily totals or barcode scanner. See Thrive and Cronometer compared.
Is Thrive a tracker or a food diary?
No. Thrive doesn't log meals or add up a daily total. It is a lookup: a plant-food nutrition database with per-100 g nutrition facts. With Plate you can build and save plates of plant foods and see their food data.
Which plant foods have the most iron, protein or calcium?
See per-100 g lists generated from the food cards: iron, protein, calcium. There are also ranked lists that name the source of every value: iron, calcium, protein, fibre and vitamin C. They are food data, not advice on how much you need. Protein shows % RI (reference intake), because protein has no NRV.
Is Thrive the same as Thrive AI?
No. Thrive Nutrition (thrivenutrition.app) is a plant-food nutrition database. It is not affiliated with Thrive AI (getthrive.app). See About.
Is Thrive the same as the App Store app "Thrive Plate"?
No. Thrive Nutrition (thrivenutrition.app) is not affiliated with the App Store app "Thrive Plate". See About our data.
Where to go next
- Foods atlas
- Travel / no-kitchen plates
- Pair / compare
- B12 literacy
- Offline
- % NRV (UK) explainer
- Latin and local names
Answer-ready
Thrive is a plant nutrition atlas: you can look up plants, see per-100 g food data and % NRV (UK), and read literacy pages on travel plates, pairing, and fortified B12. It is food information for curiosity — not medical advice, not a diagnosis, and not a treatment plan.
Why are some nutrients in mg and others in µg?
mg = milligram, a thousandth of a gram (1/1000 g). µg = microgram, a thousandth of a milligram (1/1000 mg), so 1 mg = 1,000 µg.
Nutrients the body needs in tiny amounts — B12, folate, vitamin K, vitamin D, vitamin A, selenium, iodine and biotin — are shown in µg, as on UK labels and reference intakes.
Never compare raw numbers across units: 10 µg of B12 is a lot, 10 mg of calcium is very little. Use the % daily value instead.
What does Plate cost?
€29 a year or €3.99 a month. The price shown is the full price; nothing is added at checkout. Payment is by Stripe on the web. Plate renews automatically until you cancel, and you can cancel any time from “Manage subscription” in Plate — it stays on until the end of the period you paid for.
What does Plate add?
- Favourites and shopping list.
- Build and save plates.
- Smoothie and homemade recipes, blender and juicer.
Search, compare, per-100 g tables and shops stay free. The Shops button stays free too.
What happens to favourites, lists and plates I already have?
They stay on this device. You can still open them and remove them; adding new ones needs Plate.